[Vtr-tac] Generic Personalized License Plates

Electronic Distribution of VTR Information to Texas Counties vtr-tac at extlists.dmv.state.tx.us
Fri Nov 6 16:44:14 CST 2009

Please review and distribute as appropriate.  
Minimal system and procedural changes are being implemented for SB 1616*s repeal of *504.101 Personalized License Plates. 
The repeal of the personalized plate law was effective September 1, 2009, however, with the approval of the Attorney General, the department and the department*s specialty plate marketing vendor, My Plates, the effective date was delayed to November 19, 2009.  The repeal of this law only applies to the issuance of the generic Personalized License Plate, and has no effect on personalization of other specialty plates.
During the period from September 1, 2009 to November 18, 2009, customers may continue to apply for the Personalized License Plate at the previous $40 fee.  When the vendor becomes operational on November 19, 2009, the previous Personalized License Plate design will no longer be available.  The vendor has proposed an alternative design, the *White* plate, which is a re-use of the very popular *book flag* plate design that was used as a general issue plate in the 1990*s (see attached.) 
The online personalized plate order function, available through Texas Online at: http://rts.texasonline.state.tx.us/NASApp/txdotrts/SpecialPlateOrderServlet?grpid=40 
will cease working on November 18, 2009 at 10 PM.  Starting November 19, 2009, customers interested in purchasing personalized passenger, truck, trailer, motorcycle and/or private bus plates will be directed to the State*s specialty license plate marketing vendor*s Web site at www.myplates.com to order the similar *White* plate.  This plate will be available at new prices ranging from $55 to $325, depending on the level of personalization and the term (1, 5 or 10 years.)  The RTS Point of Sale
functions for personalized plates will remain available for counties to use for another month, but only to allow mailed personalized plate orders postmarked before November 19, 2009 to be processed. 
Please direct customers interested in purchasing a personalized plate to myplates.com or have them call My Plates at 888-769-7528 (on or after November 19, 2009.)  
All personalized plates purchased before 10 PM on November 18, 2009, will be *grandfathered* at the $40 purchase/renewal rate for as long as customers renew them annually.  Orders from November 19, 2009, and thereafter will be processed through myplates.com at the new rate.
No system or procedural changes are required for *qualifying* customers such as dealers, military members, and *qualifying* vehicles (e.g. combination, tow trucks, etc).  Personalization of these *qualifying* specialty plates will continue to be processed through RTS at the $40 rate. 
The department is planning for a future programming release sometime in the summer of 2010 which will allow for counties to order the marketing vendor*s plates through RTS.
If you have any questions or need any additional information, please contact your local Vehicle Titles and Registration Division Regional Office.

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