[Vtr-tac] New Internet Registration Reminder Program

Electronic Distribution of VTR Information to Texas Counties vtr-tac at extlists.dmv.state.tx.us
Wed Dec 30 16:07:44 CST 2009


Please review and distribute as appropriate.

We are gearing up to debut new materials for the Put Texas in Your Corner campaign! This is a new, supplemental on-time vehicle registration compliance initiative, and a way in which to highlight our new agency, the Texas Department of Motor Vehicles (TxDMV). No action is required on your part and this will not replace the registration renewal notices that are currently mailed out.

The campaign will be introduced as follows:
*	Four new 15 second television spots (2 English; 2 Spanish) will air the last two weeks in January, April and July in Austin, Dallas, El Paso, Houston, the Rio Grande Valley, and San Antonio. 
*	Six new radio spots (3 English; 3 Spanish) will run in the same cities the last two weeks of every month until the end of the fiscal year (August 31, 2010).
*	Internet ads will run the last two weeks of every month until the end of the fiscal year.

The internet ads will include the following features:
*	A link to online registration renewal 
*	The ability to set registration renewal reminders that will be sent to the individual*s e-mail account
*	A local county tax office locator - providing a Google map and directions to the county tax office
*	A Facebook link to the Registered Texan Facebook page encouraging customers to become *fans.*  The page also features a monthly registration renewal reminder.

Attachments provide elements of this campaign. 

If you have any other questions or need any additional information, please contact your local Vehicle Titles and Registration Division Regional Office.

Thanks
--Rebecca


If you have any comments or suggestions concerning this VTR communication process, please contact your local VTR Regional Office.

If you would like to see previous postings from the "VTR Electronic Archives," please visit http://extlists.dot.state.tx.us/pipermail/vtr-tac/ .

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